GTM Interview Questions

6 questions from real gtm interview rounds — 3 medium, 3 hard. Reported from interviews at LEK Consulting, McKinsey and Bain. Open any question for the full page: sample answer, community answers and related questions.

Asked at EY-Parthenon

Your client is a high-end coffin manufacturer in Singapore. There is a new technology that helps make coffins of the same quality but at a lower cost. They have come to you for advice on how to proceed.

Asked at LEK Consulting

Your client, a well-established bilingual school from China, wants to expand internationally. How would you approach identifying the right markets and designing a strategy for their successful expansion?

Asked at McKinsey

A leading telecom player in India is considering entering the wireless Wi-Fi service space for enterprises. You have been hired to evaluate the feasibility of this market and suggest a strategy for market entry.

Asked at LEK Consulting

Your client is a school operator, operating multiple schools globally. What all must they consider to enter a new market, and how should they do it?

Asked at McKinsey

Your client is a leading Indian bank. They plan to launch a new loan scheme for commercial vehicles. They need your help designing the policy for the new scheme.

Your client is an online dating company that wishes to enter the Indian market. Evaluate the venture.

Browse by category

Product Sense Artificial Intelligence Analytical Growth Strategy Guesstimates Profitability Execution Product Strategy

Browse by company

Google Meta Bain McKinsey Uber Amazon Kearney OpenAI