Facebook dating would be targeted to attract and retain younger audiences on the platform, who are leaving the platform for better alternatives.
The aim of the dating platform is to make people meet, which is an offline exercise and hence can't be measured on app. Hence we will need to find a close proxy for the same.
The close proxy shall be conversations, which are lasting a certain length and does have involvement of both the parties. Hence we can say the the number of users having more than "x" number of two way messages in "a" days. If this number is healthy and keeps improving (because FB dating is relatively new) then it is good to be called as a success metric.
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Facebook dating would be targeted to attract and retain younger audiences on the platform, who are leaving the platform for better alternatives. The aim of the dating platform is to make people meet, which is an offline exercise and hence can't be measured on app. Hence we will need to find a close proxy for the same. The close proxy shall be conversations, which are lasting a certain length and does have involvement of both the parties. Hence we can say the the number of users having more than "x" number of two way messages in "a" days. If this number is healthy and keeps improving (because FB dating is relatively new) then it is good to be called as a success metric.