Clarifying questions:
1. When you say grow, are we talking about growth in volume of search , is it search queries per user,is it relevant results per search or what exactly do we want to grow
2. What is the goal behind looking to grow Google search? Is there any new products that are coming up and growing Google Search plays a major role in it's success?
3. Do we have any technical or resource constraints?
From.here on, I would define each of the user personas that is most likely to use Google Search, identify each of their behaviours and their pain points
I would then optimise for each of the pain points and build hypothesis around that..I will then prioritise a few solutions based on the impact and effort as well as relevance to the goal as well and that is how I would optimise Google Search.
r
rishendra vikram singh
First, I’d question premise, google has 90% of global market share so “grow” need to be defined before we do anything else. Are we growing revenue, query volume, users, or defending the search surface itself? Each is a different problem with different answer.
If it’s revenue, the lever is not more users but higher intent queries and stronger commerce search. Google loses high-intent shopping queries to Amazon every day. Closing that gap is a bigger revenue opportunity than acquiring new users.
If it’s user, the growth in emerging markets like India, South Asia, Africa where voice search, vernacular language support and lightweight app experience matter more than traditional typed search. And if it’s defending the search surface, the threat is behavioral a young 22-year-old wanted to find a good cafe in Mumbai doesn’t Google it, they open Instagram and search there. Google still has the answer but user’s don’t go there. That’s a relevance problem, not a market share problem.
My leading growth lever is AI native search. The shift from keyword lookup to conversational multimodal, and agentic search is the biggest platform transition since mobile. Google is both best positioned to win it and most threatened if it gets it wrong. That’s where I’d focus.
Community Answers (2)
Clarifying questions: 1. When you say grow, are we talking about growth in volume of search , is it search queries per user,is it relevant results per search or what exactly do we want to grow 2. What is the goal behind looking to grow Google search? Is there any new products that are coming up and growing Google Search plays a major role in it's success? 3. Do we have any technical or resource constraints? From.here on, I would define each of the user personas that is most likely to use Google Search, identify each of their behaviours and their pain points I would then optimise for each of the pain points and build hypothesis around that..I will then prioritise a few solutions based on the impact and effort as well as relevance to the goal as well and that is how I would optimise Google Search.
First, I’d question premise, google has 90% of global market share so “grow” need to be defined before we do anything else. Are we growing revenue, query volume, users, or defending the search surface itself? Each is a different problem with different answer. If it’s revenue, the lever is not more users but higher intent queries and stronger commerce search. Google loses high-intent shopping queries to Amazon every day. Closing that gap is a bigger revenue opportunity than acquiring new users. If it’s user, the growth in emerging markets like India, South Asia, Africa where voice search, vernacular language support and lightweight app experience matter more than traditional typed search. And if it’s defending the search surface, the threat is behavioral a young 22-year-old wanted to find a good cafe in Mumbai doesn’t Google it, they open Instagram and search there. Google still has the answer but user’s don’t go there. That’s a relevance problem, not a market share problem. My leading growth lever is AI native search. The shift from keyword lookup to conversational multimodal, and agentic search is the biggest platform transition since mobile. Google is both best positioned to win it and most threatened if it gets it wrong. That’s where I’d focus.